| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === This study is using interview to top executives of the case for Real Estate industry to understand the innovation strategy on corporation’s performance.Taiwan Real Estate Industry must keep on innovating and research to create own value and competitive advantage.The result is show as below:
1. The innovation strategy type of Sinyi Realty
The major type of innovation strategy is technology innovation, second is management innovation.Organizational innovation and product (service) innovation is less influence than technology innovation and management innovation
2. The influence of innovation strategy on innovation performance for Sinyi Realty
Most people show no assesment in Sinyi Realty, only cost control in budget, the project schqdule is on time is above 80%.
3. The mose effective innovation item for last 3 years.
According to result, is organizational change project, One family in community, four security in purchasing house.elite employment plan, organizational adjustment.
4. The internal and external environmental factors for innovation strategy on corporation’s performances
(1) The organizational internal environmental factors: customers, competitors and information technology
(2) The organizational external environmental factors: Knowledge resources, the value of corporate culture, internal communication and management system
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