A Study of Smart Phone Product Strategy for 4th Generation Mobile System- A Case Study on I company

• Main Authors: Ya- Ling Wang, 王雅麟
• Other Authors: Ren-Jieh Kuo
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/44785171267523099691

碩士 === 國立臺灣科技大學 === 工業管理系 === 98 === Nowadays, the mobile Internet communications can play a significant role in the telecommunications sector of the personal communications. Due to increasing needs of users, many different products and services are developed. Thus, the demand of mobile phone’s market share is bigger than PC Market share gradually. The trends of mobile systems and broadband are from 2G (second generation) to 3G (third generation) / 3.5G, as we are moving to the next generation (4G), where venders and operators are trying to improve user’s capacity and connectivity needs. With lower price than PC, mobile phone will play a significant role for mobile users’ increasing needs to do data communication in near future. The raises of smart phone subscribers play a significant role in the telecommunications sector of the mobile internet communication products. The market segment is changed from high-end to middle/low-end segment and from niche market to consumer market. The customers having preference for this kind of products will expect more services for mobile internet communication. Therefore, this study intends to investigate the smart phone product strategy on 4th Generation mobile system. This case study started from presenting the competitive ability of the company through SWOT and Porter five force. Then, besides an overview of the 4G evolution and technologies, this study provided the suggestions for the smart phone product strategy on 4th Generation mobile system through expert interview.