| Summary: | 碩士 === 國立臺灣科技大學 === 工業管理系 === 98 === Recently since the financial institutions, such as the insurers and the banks, have been facing the great competition among the business activities and the marketing channels gradually diversified, the insurers would like to sell the products through the bank s which own so many branches to significantly increase their production and market share. Also the banks, in cooperation with the insurers, get commission so much. Bancassurance hence becomes increasing important. But this system whose sale is separated from production also results in the operations more complicated than before. To integrate the internet among the bank, the insurance company, and the other partners to develop one stop shopping, which can meet customers’ variable requirements and reinforce to them the competitive advantage, the insurer in Taiwan has been joining the financial holding company or seeking for strategic cooperation to reduce operational cost and enhance performance, which has been developing for a long time. My thesis, by making a case study of restructuring bancassurance procedures for issuing a policy, hence introduces the viewpoint that all the financial holding member companies shall use the existing resources to cooperatively set up smooth procedures and operating systems to accelerate the procedures for issuing a policy to create customer value higher than before by speedy good service. And each member shall extend its own procedures to the other ones and by electronic links with each other decrease the workload to live up to the customers’ expectations. The said research conclusion may be therefore provided for reference when the member company under financial holding developing bancassurance restructures the procedures for issuing a policy.
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