Study on Taiwan Small DRAM Distributor's Business Strategy

碩士 === 國立臺灣科技大學 === 工業管理系 === 98 === Within the 30 years improvement and development, the semiconductor industry has become the important economy supported key factor in Taiwan. Up to date, the Taiwan semiconductor industry has a very outstanding performance and several products even own top ranking...

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Bibliographic Details
Main Authors: CHIANG-SHEN CHEN, 程強生
Other Authors: Shuo-Yan Chou
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/21203149611077385426
Description
Summary:碩士 === 國立臺灣科技大學 === 工業管理系 === 98 === Within the 30 years improvement and development, the semiconductor industry has become the important economy supported key factor in Taiwan. Up to date, the Taiwan semiconductor industry has a very outstanding performance and several products even own top ranking positions in the world. The IC design business accounts for 26.5% of the global sales, the second large supplier; the wafer foundry accounts for 68.1% of the global sales, the number one supplier in the world; the DRAM (Dynamic Random Access Memory) production accounts for 22.4%, the second large supplier compare to Korean suppliers. The back-end IC package and testing account for 47.6% and 67.7% of the global sales accordingly, and are also the number one supplier of the world. With the severe competition and business integration in the past ten years, the global DRAM industry has gradually formed a monopoly economy model and the key players are from Korea, U.S, Europe, Japan and great China area for the five campaigns with different competition strategies. Within this study paper, we will forecast the future market trend of DRAM and memory IC business and will have personal idea and analysis base on the current business situation, technology development and digital convergence in consumer electronics products.