Examination about the diversified managment of art group-- from cooperation between art and business perspective,take snow-white theatrical troupe as the example

• Main Authors: Li Po Ju, 黎柏孺
• Other Authors: Hsia Hsueh Li
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/65905735278667981787

碩士 === 國立臺灣藝術大學 === 應用媒體藝術研究所 === 98 === The dissertation confers the diversification of art performance group in terms of the cooperation between business and art. I will take Snow-White troupe as an example of case study, investigating the mode of diversification in the cooperation between art groups and business. Meanwhile, the dissertation will research demands and assessments in the cooperation by interviewing the business companies which has co-worked with Snow-White troupe. The research will evaluate the possibilities of cooperation between art and business from two perspectives. For art groups, they may obtain more opportunities of performances; for business, consumers may accept their products much more by combining brand and art. The promoting and effects of media could strengthen efficiently the operation through using shared resources from both sides, creating a situation of mutual benefits for business and art.