A Study on Demand and Service Strategies at Medical Tourism

• Main Authors: Jo-Yi Yeh, 葉若怡
• Other Authors: 林能白
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/88986788199005948958

碩士 === 臺灣大學 === 醫療機構管理研究所 === 98 === Background and objective: Globalization makes medical services become tradable. Because of the problem of expensive health care expenditure, low insurance cover rate and low accessibility, many western country locals come to overseas to receive medical and tourism services. In order to catch up the medical tourism trend, Taiwan had already targeted Chinese, Japanese and South Asia people for consumers within language, culture and geographic factors. In addition, the services Taiwan serves are five competitive medical services. However, main medical services providers which promote medical tourism serves various medical and health services. There are no niche medical tourism services. Furthermore, the medical researches in Taiwan seldom focus on demand side and include health care system. In conclusion, the study focuses on demand side of Japanese, Chinese consumers and compare with supply side. In light of outcome, the researcher gives suggestions of services strategy on medical tourism in Taiwan. Method: Firstly, the study focuses on demand and supply analysis, using information of survey, health care system, tourism traits and health food to infer demand of targeted consumers. Secondly, the study explores business model by literature review and depth-interview. According to the demand-supply analysis and the case study, the research gives suggestions of services strategy on medical tourism. Conclusion and suggestions: 1.Japanese consumers: Within high insurance cover rate, extensive services provided and well performance of health care system, Taiwan may has more chances by providing health services which not covered in insurance. It suggests that taking Chinese medicine for niche services, and then extend to main health services (health check-up and dental services), integrated medical services and liver transplant. 2.Chinese consumers: The health care system in China exists inequity, low efficient and low quality, so it has opportunity for Taiwan to develop medical tourism. In medical travel part, it suggests that taking liver transplant for first services to be promoted. In health tourism part, it suggests that combining anti-age services, hot spring services and health check-up services for niche services.