The Study on the Relationships between Experience Marketing, Brand Image, Experience Value, Perceived Risk and Loyality- A Case of Lv Ying Farm in Chiayi County
碩士 === 臺灣大學 === 農業經濟學研究所 === 98 === The studies on service quality of leisure farm always focuses on the following constructs, such as farms’ service quality, customer satisfaction, loyalty, and recreation experiences in the past. The thesis follows previous researches and adds different constructs,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93460281206759731188 |