| Summary: | 碩士 === 國立臺灣大學 === 國際企業管理組 === 98 === The development of open market handset is an interesting case. Within this industry, the companies both compete and cooperate with each others. Co-opetition theory describes the subtle relationship among the players. It can help enterprises to form a new strategy which transfers competitors to complementors. On the other hand, the co-opetition between enterprises keeps changing. The theory of Competitive Dynamics describes the competitive action and response. CD helps us to explore the nature of competition.
While Chinese government slacked off in handset regulation, MTK provided her Turnkey solution to Chinese open market handset makers. By lowering technology thresholds and cost, open market handset makers can provide very low price but feature rich handsets. These open market handsets can meet the requirements of labors from inland. The improvement of multimedia performance and rich content triggered the demand further.
Open market makers grew fast through low price, flexibility and high speed. Some of them even built up their own brand. They also shipped the handset oversea. Open market handset vendors built a comprehesive supply chain including chipset and components vendors, design house, manufacturers, financing. This ecosystem helps speed up the development of open market.
Moving forward, open market handset makers are facing big challenges. 3G and smartphone grow fast. However, they need strong capability and capital investment. MTK’s Turnkeys for 3G and smartphone are not mature. She cannot provide 3G Turnkey widely due to IP aggrement. Most of open market vendors did not get 3G IP license. In addition, carrier’s strategy and government’s policy will influence open market significantly. Open market vendors should improve their quality and after sell service. They need to integrate or migrate to brand owners.
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