The Strategy of Multinational Corporation Company Transform to Globally Integrated Enterprises- Example of IBM and Advantech cases

• Main Authors: Yen-Hung Chiang, 江衍宏
• Other Authors: 林修葳
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/86172153173790710895

碩士 === 臺灣大學 === 國際企業管理組 === 98 === This paper explores how IBM Institute for business value develops a practical executive structure to analysis multinational enterprises transformation for the globally integrated enterprise operations and strategy. Based on cases analysis to explain the transformation strategy and determination, it provides examples to help identify the most effective enterprises transformation for the combination of theory and practice. The listed methodology for IBM implementation method of case provide significant model of globalization for the transformation of domestic enterprise in order to shorten the time of research. This study provides results as following: 1.Globally integrated enterprise, which finds the most appropriate executive department with the effective method for all over the world, its organization operation and multinational enterprises operation regarded as large differences. 2.As a key point, enterprise business process configured anywhere in the world as long as these places could not only provide right cost, right skills, and appropriate business environment, but also integrate these business process for global. 3.The transformation of sales of products function as the customer-oriented sales model, often being key for the globally integrated enterprise of business transformation is indispensable with the changes in sales organization.