Biochip Industry Analysis

• Main Authors: Chi-Tien Chen, 陳頎典
• Other Authors: Ming-Je Tang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/42352722746032787127

碩士 === 臺灣大學 === 國際企業學研究所 === 98 === People desire to find out the secret of the gene for hundreds of years. Until these decades, scientists finally can make their dream come true to unlock the code of gene and know the meanings of the arrangement. Therefore, the gene engineering has become a popular subject and developed fast and prosperously. During these decades, there is a new product catching many producers’ attention – Biochip. This research analyzes the global biochip industry including the description of the biochip market structure and the business landscape, and predicts the expectation of the market in the future. This research concludes that both “costs” and “technology” are critical to the development of the biochip market. On the other hand, how to maintain the leading of the costs and technology is the key successful factor in this market. In addition, government is a very important role in this Industry. Without the approval of using biochip of government, the development of biochip in Taiwan will be hard to progress. Many important patents have been controlled by U.S and European international companies, and it limits the development of Taiwan firms. In this research, I try to find some directions of development out to give Taiwan firms some advices. The research tries to use the S-C-P theory and strategic group to improve the questions that Taiwan firms face. Finally, this research suggests that (1) Taiwan firms should focus on the domain such as China, because Taiwan firms know more what customers need in Asia than foreign companies. (2) Many international companies put their resource on developing medical testing or research testing products.