Customer Valuation, Promotion and Cross-Selling in Data Mining：A Case Study of On-line Shopping
碩士 === 國立臺灣大學 === 商學研究所 === 98 === In traditional marketing, the most frequently used methodology in understanding consumer behavior is the marketing research. However, the result is only the prediction that can’t reflect the real situation. The development of computer technology results in the ef...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18560750656673480846 |