The Best Seller in Your Pocket: The Effects of Mobile Teaser Advertising
博士 === 臺灣大學 === 商學研究所 === 98 === Because of the prevalence and popularity of mobile advertising in recent years, it has become the fifth media following newspapers, radio, TV, and the Internet. It provides companies and ad agencies with a new channel for low-cost and quick marketing communication....
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55988277943300776230 |