Business Model for Healthcare Service Innovation–A Case Study for A Telehealth Center in Taiwan

碩士 === 臺灣大學 === 商學研究所 === 98 === Because of the trend of aging society、declining birthrate, and the lifestyle change, the age of disease incidence is decrease dramatically, cause the medical treatment cost for people is increasing. Therefore, the demand of treatment and care is emphasized equally, e...

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Bibliographic Details
Main Authors: Chia-Lin Chang, 張嘉玲
Other Authors: 余峻瑜
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/13659551116325750830
Description
Summary:碩士 === 臺灣大學 === 商學研究所 === 98 === Because of the trend of aging society、declining birthrate, and the lifestyle change, the age of disease incidence is decrease dramatically, cause the medical treatment cost for people is increasing. Therefore, the demand of treatment and care is emphasized equally, especially there is pay much attention tocare and prevent cardiovascular patient. But people is too rely on hospitals, it waste huge medical and society resources, so the hospitals and technology companies try to collaborate, by IT application to develop the Telehealth Service, and to agitate the new service model of healthcare innovation. However, the innovation speed in medical industry is slower than others because of the complex organization and the special culture background. The service of telehealth is just in the beginning level, so at the first, this study usethe VISOR Framework to discuss the business model, and then develop the Balance Card based on the current practice of a Telehealth Center in Taiwan,and investigate the all KPIs by System Dynamics to build the casual loop in the final step, in order to cope with the BSC has limited ability to deal with the interactions between KPIs and does not consider the effect of time delay. Based on the results of the casual loop, provide some suggested about the performance evaluation and the business activity for the Telehealth Center.