A Study of Organizational Change Theory to the Business Transfermation of Caesar Paark Hotel, Kenting

• Main Authors: Hsiang -Sheng Wu, 武祥生
• Other Authors: 黃崇興
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/44899598077872060046

碩士 === 臺灣大學 === 商學組 === 98 === The opening to Tourists from Mainland China in 2008, not only opens up a new political economy prospect for both Taiwan and China, but also opens up a new opportunity for Taiwan’s tourism industry. It is like the first rain on the droughts.Facing over more than one million Chinese tourists that are coming to Taiwan, 14％ tourism growth rate in comparison to other Asian countries in 2009 and more than NT $ 400 Billion dollars in-bound and domestic tourism opportunities that facilitate Taiwan hotel industry to an intensive competitive era. Hotel owners/operators are all working hard on catching the best possible opportunity in this new business trend as well as on obtaining the leadership in this growing market. Regardless if it is a brand new hotel or a renovated hotel, the winning strategy is still emphasize on customer-oriented services, thus, they need to enhance their competitiveness by focusing on “Human". The performance of Taiwanese hotels compare to hotels in other major cities in Asia are always lower than market expectation. It becomes very important for local hotels to take this greatest opportunity ever to boost Taiwanese hotels to the world-class competition. We use Caesar Park Hotel, Kenting as a case study, to collect the first hand information and data, with observations over a long period of time (2007 – 2009), compile with political and economic changes for the same period to analyze how Caesar Park Hotel, Kenting encounter problems during its image down turn in 2004, and after its renovation and a series of change in management philosophy, in business vision , enterprise responsibility and business goal and yet to renew and update the operating process and deepen the procedure of human resources to form a new business culture, hence to promote a new branding, and to create an overall process of high-quality service as well as high operating performance. It also requires reference from domestic and international documentations.To take advantage of Organizational Change Theory of theory E & theory O to successfully demonstrate hotel industry’ transformation in the organization. Hopefully, this study can provide a new way of thinking as well as a brand new point of view to all service industry’s operators while entering a new market or re-opening an operation.