The Moderating Effects of Guilty and Self Control on Relationships between Sales Promotion Design and Consumers’Preferences toward Reward Choices

The Moderating Effects of Guilty and Self Control on Relationships between Sales Promotion Design and Consumers’Preferences toward Reward Choices

碩士 === 臺灣大學 === 商學研究所 === 98 ===

Bibliographic Details
Main Authors: Yu-Hsin Chung, 鍾于心
Other Authors: 練乃華
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/49315839154440319424

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