A Study of Negative Identification against a Specific Party in Taiwan

• Main Authors: Shu-mei Chuang, 莊淑媚
• Other Authors: Yung-tai Hung
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/86142765553005533009

碩士 === 國立臺灣大學 === 政治學研究所 === 98 === According to The American Voter, party identification affects voter s '' attitudes, feelings, even the voting behavior towards political parties. In Taiwan, party identification indeed has fundamental effects on voters'' voting behavior. But there is still something that can''t be explained. This study found that negative identification against a specific party is also a crucial factor that affects voters'' voting behavior. The negative attitude towards a specific party is a long-term, consistent attitude. And it is very hard to change. The study employed methods including in depth interviews, focus groups and telephone survey to investigate the issue. First, results from qualitative research indicated that three factors, namely, national identity, ethnic identity and party image are the roots of the voters'' negative attitude toward a specific party. The study also developed a questionnaire to measure the negative attitudes toward a specific party of the voters in Taiwan, 46.3% of the survey respondents expressed that there was one or more than one parties they would have never voted for. We then combined the traditional party identification variable and the newly developed“which party that you will never vote for” variable into a new party identification indicator. Empirical studies using survey data showed that the new variable was good in both validity and reliability tests and was doing very well in explaining voters'' voting behavior in Taiwan.