The Application of a Web-Camera Based Face Tracking Technology on Interactive Advertisement

• Main Authors: Yi-Ru Juo, 卓憶如
• Other Authors: 徐豐明
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/z93q3j

碩士 === 臺中技術學院 === 多媒體設計系碩士班 === 98 === There are various kinds of advertising media now. For example: televisions, broadcastings, magazines, news papers, outdoor advertising and transit advertising…etc. Beside above media, the appearance of the web advertising makes advertising having more and more development space. An advantage of web advertising is that consumers can select advertising freely and obtain messages advertising transmit immediately. Web advertising can interact with consumers and transmit feedback instantly, but traditional advertising can’t. Some companies use interactive hardware equipments and software to develop interactive advertising in abroad. Though interactive installations are used mostly in art or virtual reality in Taiwan, they are applied to advertising gradually now. Using interactive installations in advertising becomes a new advertising type in Taiwan, and there are more related researches to discuss this topic. Webcams are often applied to interactive technology, and the generality of application of webcams need to use other equipments. We can detect hands or heads to control interactive installations by using webcams and image processing. We often use face detection to identify computer security, data security and whether people’s images has in interactive installations. Researchers use Attention Meter face tracking technology which is developed by MIT media laboratory to design interactive advertisement in this paper. Researchers develop a new application for face detection, and discuss effects of advertising that is designed by face detection. The content of advertising in this paper advertises soda water. Users can control interactive contents and sodas by nodding or shaking user’s head. Researchers test thirty persons for memories of brand name, operate impressions and attitudes of advertising. The results of this paper are good evaluations for memories of brand name, operate impressions and attitudes of advertising. Therefore, people could continue to develop more interactive methods by interactive advertising that use face detection in the future. We could design more applications of face detection by developing interactive advertising.