| Summary: | 碩士 === 臺中技術學院 === 商業設計系碩士班 === 98 === Abstract
The trend of “neo-TAI-KEI Culture” (Taiwan local culture) reached its peak during 2005 and 2006. Supported by various official explanations, the term “neo- TAI FENG” (Taiwanese style) is recognized as a reproduction of auxiliary notions of “TAI-KEI culture”. As the matter of fact, “TAI FENG” has already existed in the context of the development of arts in Taiwan before the emergence of “TAI-KEI culture”. After the martial law was lifted, designers in Taiwan hoped to create a type of visual communication with Taiwanese style to stimulate previous thoughts about the creation of art. Therefore, they used collective memories in folk cultures as contents and elements for art creation.
With design concepts in mind, this study aims to examine “postmodern style” and “contemporary social culture in Taiwan”. It analyzes design styles in the postmodern culture; furthermore, it explores the practice of postmodern design in plastic arts, architecture, literature, painting, cinema, and visual communication. The attempt is to discover the formats and styles of art creations. This study analyzes the contents and theories of postmodernism and the concepts and styles of the post modern culture. It then applies the analyses to the contemporary culture and social settings in Taiwan as an effort to outline local visual signs and presentation formats of contemporary Taiwanese culture.
Regarding this, this study takes “In the Name of TAI FENG” as a theme to make posters from four aspects: cultural pictorial semiotics, symbolic meanings, presentation methods, and use of colors. The analyses are applied to the author’s poster creations displayed in the personal exhibition. The results and reviews of this study are compiled into a volume to serve as a reference for future research.
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