The Influences Brand Images, Product Knowledge and Prices of Lubricants Have on ConsumersPurchase Intention.- Taking Plus Petroleum Store for Example.

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碩士 === 臺中技術學院 === 事業經營研究所 === 98 === Taiwan''s lubricant products market in recent years as globalization, liberalization and opening up the domestic oil market, the pace of such changes in the environment inside and outside, now the lubricant products market can be said that telev...

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Bibliographic Details
Main Authors:	Chen Hsin-Cheng, 陳新城
Other Authors:	謝俊宏
Format:	Others
Language:	zh-TW
Published:	2010
Online Access:	http://ndltd.ncl.edu.tw/handle/50148464031741333851

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