Relationship among Service Quality,Switching Cost,Customer Knowledge and Customer Loyalty.

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 98 === Since macro environment has changed drastically in last few years, the fee income has become more value than the traditional interest income for the profiting of the banking industry in Taiwan. With the growing wealth in Pan Asia Pacific, reducing estate an...

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Bibliographic Details
Main Authors: Chen, Yen-Chun, 陳彥君
Other Authors: Liang, Shih-An
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/02414305011890384620