Exploring the Impacts on Consumers’ Searching and Click-Through Behavior toward TV Keyword Advertising
碩士 === 國立臺北大學 === 資訊管理研究所 === 98 === Television advertising and internet advertising are popular media when marketers want to promote their products or services. According to Microsoft research, consumers spend their time on television over 18 hours a week and 15 hours on internet. Marketers want...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85123999568731951283 |