The Persuasive Effects of Electronic Word-of-Mouth: The influence of Consumer Skepticism
碩士 === 國立臺北大學 === 資訊管理研究所 === 98 === Many blog product reviews are accessible on internet. Nevertheless, because some of blog produce reviews seem like blog advertisements or even product placement instead of pure consumer experience sharing, hence, consumers may be sceptical of product reviews like...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29396231373314356899 |