| Summary: | 碩士 === 國立臺北大學 === 資訊管理研究所 === 98 === Most of people regard mobile phone as daily necessity today, so mobile commerce is considered a large emerging market. Mobile commerce is transaction activities through mobile device. Mobile commerce becomes more popular in these years. However, some mobile phone users only use basic service such as voice service and text message, but reject other mobile service. Therefore, the aim of this paper was to understand development process of mobile commerce adoption. At this point of the development, we take a look at the current state of mobile commerce adoption from a literature review and bibliometric perspective.
The search for articles start with Science Citation Index Expanded (SCIE) and Social Citation Index (SSCI) search for these peer-review articles with keywords that is mobile commerce and only articles published between 2000 and 2009. To avoid missing, adding all articles of four journals as Electronic Commerce Research and Applications, International Journal of Electronic Commerce, Journal of Organizational Computing and Electronic Commerce and Journal of Interactive Marketing between 2000 and 2009. The research would like to focus attention on customer perspective, and then examine articles whether articles are related to mobile commerce adoption. Finally, a total of 67 relevant articles were identified.
First, in the 67 articles aspects, this study reviewed the article context and presents classification which included m-commerce services, research methodologies, research theories and m-commerce adoption variables according to similarity and pattern of their studies. From the result of classification, this study found m-commerce services were divided to four dimensions: telecommunication service, internet application, commerce activities and advertisement and found the research methodologies of m-commerce adoption articles mainly use questionnaire following by experiment, interview and literature review, respectively. In addition, researching mobile commerce adoption took four theories which covered theory of reasoned action (TRA), theory of planned behavior (TPB), Technology accept model (TAM) and innovation diffusion theory (IDT) as researchful foundation principally. This study generalized six dimensions that are respectively advantages of mobile, barriers of mobile, trust, risk, social influence and individual influence for influencing factors of mobile commerce adoption. Besides, the research observed distribution of articles by journal, author’s countries and published years and cited times by other SCIE/SSCI indexed articles. This research found that mobile commerce adoption is an emerging research subject from the distribution of the m-commerce adoption by year. Moreover, the current study also revealed the highly influence mobile commerce adoption articles which were cited most by other SCIE and SSCI indexed articles.
Second, the 3,595 references were identified from 67 articles. The study performed the citation and co-citation analysis for the references. The literatures and journals which is cited frequently by selected articles of mobile commerce adoption are revealed that shown the literatures is an important resource. The new researchers want to recognize and understand in mobile commerce adoption, and then they should begin as a starting point from the literatures. The study found that the two journal which are Information & Management and International Journal Electronic Commerce not only m-commerce core journal but also knowledge source journals of m-commerce which divided into three kinds of journals as management information system, marketing and business, and management science. Finally, the study gained the stronger relationship between top 22 of references by co-citation network and MDS map.
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