| Summary: | 碩士 === 國立臺北大學 === 合作經濟學系 === 98 === According to the database of Bone Marrow Donors Worldwide (BMDW), the number of bone marrows and cord blood stored in BabyBanks Corporation has increased to the third largest bank in 2009. Thus, cord blood banks have expanded its market and promote its development in Taiwan recently. However, the population of cord blood banking customers in Taiwan was claimed to be around 8% ~ 10%, which was still low. Since its future development depends heavily on public acceptance, this article tends to determine factors that could have influence on public acceptance towards cord blood banking. Under the concept proposed by the causal model of trust, this structural model claimed that public acceptance of a new technology is jointly determined by trust, perceived benefit, and perceived risk. Overall, a total of 507 samples were distributed and 415 valid questionnaires were returned, yielding a response rate of 81.85%. In conclusion, the structural equation modeling (SEM) results have confirmed the structural model; indicate that cord blood banking is certainly perceived as an emerged technology with high risks. And also, the relationship between trust, perceived benefit, perceived risk, and public acceptance were found; when public have more trust in cord blood banks, then they will perceive more benefits, and will be more likely to accept cord blood banking. Furthermore, the more perceived benefit and the less perceived risk, the more likely public will accept cord blood banking. However, trust has no significant influence on perceived risk. As a result, trust has a direct influence and an indirect influence on public acceptance; but only through perceived benefit, not perceived risk. The increased of trust could not reduce perceived risk, but it could increase perceived benefit and subsequently increase public acceptance of cord blood banking. And thus, it could enhance the future development of cord blood banks.
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