The Process of Building up the Trust between the Head and the Member of Co-Buying in the Internet Group-Buying—Social Exchange Theory
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Internet Group-Buying is becoming the trend of consumption. Stores can introduce new products by word of mouth through purchasing leaders, and members can be gathered through internet social networks. This study focuses at processes and factors of trust building b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88887153216335964739 |