The Impacts of New Products Adoption Decision on Retailers’ Purchase Intention: The Moderating Role of Relationship Quality
碩士 === 國立臺北大學 === 企業管理學系 === 98 === Consumers face high degree of uncertainty when evaluate new products, because they often make purchasing decisions due to information asymmetry. However, for the retailers of B2B market, they getting higher risk of introduction of new products subject to transacti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42446048849594574409 |