The influence of supplier's power source and of distributor's risk seeking on relationship commitment and channel performance
碩士 === 國立臺北大學 === 企業管理學系 === 98 === In this very competitive industrial environment, the sales performance of a company is closely related to that of its sales marketing channel. Considering the impact of globalization, a company has to face the challenges not only from the local market but also the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/73735630230555217107 |