| Summary: | 碩士 === 國立臺北大學 === 犯罪學研究所 === 98 === The fourth estate is a term referring to the press nowadays, which means that the role of the press playing is not only a monitor but also an indicator of government administration and public opinion. Public security issues have been focused in the society for a long time, the study attempts to further investigate into patterns of political operation and its effectiveness, to primarily realize the current status of public security through the relationships between news released and police authority strategies. The study takes Clean-up Action as a case study, which was implemented for three months in February 2006, to offer pieces of advice on how to interact with news media, and to make police strategies and decisions.
The study assumes that administrative heads, with police strategies, can gain supports from the public through positive images formed by the press and produce the deterrent effect upon crime commitment behaviors. Six categories of the result of the study are concluded through discourse analysis of news released, and deep interviews with the police officers and the journalists who were involved in the Clean-up Action as follows: 1. The formation of project will be effected by political elements; 2. The merit award and strict punishment system splits internally the police into rival factions; 3. Dealing passively with the press causes communication barriers; 4. Marketing data and statistics are neglected because of negative news released ; 5. Politicians cannot increase their popularity via interfering with public security issues; and 6. The project is effective through the press, but it is not easy to be recognized. In other words, during the proceeding of Clean-up Action, administrative heads, who were politicians as well, could not obtain supports from the public mostly because of the negative news released which affected the public opinion and caused negative evaluations. Therefore, the police strategies which are led by the police should master public opinions through the press, and reverse the roles and functions of police to the direction of community policing. In the meanwhile, the police should make strategies with respect of demands of the public, and smoothly interact with the news media. Otherwise, it would be difficult to gain supports from the public and problems still exist in the end.
Consequently, the study reveals eight suggestions to police organizations for reference for promoting police strategies, including 1. Administrative heads promote police strategies which are led by heads of police administration; 2. Short-term projects are necessary, and suitable resolutions count; 3. The police should mbaintain good relationships and smooth communications with journalists in normal times; 4. Journalists should enhance their professional capabilities, and do their jobs well to criticize and supervise the related organizations; 5. Policy marketing strategies are essential, and for cases breaking, news media are helpful; 6. Performance statistics are unreliable, eliminating cover-up of report is the most important thing; 7. Evaluate the result of poll, regularize the publication for reference; 8. It is hard to control public security issues which are needed to be dealt with honestly. We hope that the study is helpful for promoting police strategies smoothly, and for evoking common consensus of public security to cooperate with related organizations to improve the security environment, and to establish a safe and healthy society.
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