Study for the Strategy of Smart Mobile Game’s Development

• Main Authors: Lan-Tzu Yang, 楊蘭詞
• Other Authors: Ping-Lin Fan
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/77468281849474114405

碩士 === 國立臺北教育大學 === 數位科技設計學系(含玩具與遊戲設計碩士班) === 98 === Since the iphone published in the June 29,2007,the sales number is growing constantly. Over 251 million iPhones sold in 2009,and Aplle said that 3,400,000 iPhones will be sold during 2010.The amazing numbers promote the mobile gaming market.More than 30,000 games have been released in the iPhone App Store since its launch in July 2008.The App Store provides new opportunities for developers who want to join in the smart phone games maket and establish a platform that is a direct way toreach audience without involving a publisher . How to make a good strategy to develope a iPhone game in this new business opportunity,and solve those problems during the develope period.How to provide a global commodities.How to make the personal developers and game studio take advantage by smart mobile games in the world.This is the purpose for this research. In opinion of mobile game companies, console or online game companies, personal developer or small studio,the successful development strategy come with the following directions: 1. No longer put a target on Chinese market, instead of global market. 2. Marketing aspects of community-based Internet marketing, and suggested that "game alliance" approach, to create economies of scale. 3. To create brand image or company image. 4. Innovation is more important than learning programming techniques.