| Summary: | 碩士 === 國立臺北教育大學 === 文化產業學系暨藝文產業設計與經營碩士班 === 98 === In recent years, the creative industry all over the world has been promoted by all kinds of cultural festivals, which boast an abundance of functions and benefit all participants involved. The study toward a small-scale festival would first clarify the purposes and expected effectiveness of it, and identify different aspects of the effectiveness, plus what they meant for various stakeholders.
As the event in question, the Taipei Poetry Festival was analyzed via literature reviews, in-depth interviews, and field observation. All stakeholders, i.e. officeholders, curators, artists and spectators, were included in the evaluation of the expected/factual effectiveness, which was divided into four aspects: those of culture/society, physical circumstances, politics, and leisure.
The thesis concluded that the effectiveness in a more cultural/societal sense accrued most anticipation, and manifested the strongest influence. While largely unmanaged, the physical circumstances of the festival, however, also appeared decisive to some extent. Therefore it is suggested that future strategies focus on the cultural/societal/physical aspects when organizing festivals of similar nature, in order to achieve optimal effectiveness.
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