| Summary: | 碩士 === 國立臺北教育大學 === 教育政策與管理研究所 === 98 === The purpose of this study is to discuss the school story marketing, the instance of perception and the instance of promoting at primary school. The subjects of this study were 680 primary school staffs including principals, staffs, homeroom teachers and subject teachers in Taipei County. Collected the data by using the survey questionnaire, statistical methods employed in this study were: frequency distribution, sort, t-test, Chi-square, One-way ANOVA, K-square and Scheffe method. Major findings of the study are summarized below:
1.Teachers agree the conception and application of school story marketing.
2.The differences of public and private primary schools,the types of area,the school size,the position of school lead to the significant differences on the perception of the implementation of school story marketing.
3.The differences of public and private primary schools, the position of school lead to the significant differences on the promoting of the implementation of school story marketing.
Based on the above finding, reference for school, as well as for government policies are suggested. Limitation of the study and suggestions for further investigation were also discussed.
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