An Empirical Research of Customer centric, Relationship quality, Loyalty and Switching cost

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === In order to analyze the relationship of customer centric, customer satisfaction, trust, commitment, switching cost and customer loyalty. The sample of this research from the big financial institution in the domestic is to analyze perceptions and differences in c...

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Bibliographic Details
Main Authors: Yi-Chi Cheng, 陳宇琦
Other Authors: Wen-Hung Wang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/17817333657317654227