The Evaluation of Management Performance of Mobile Manufactory in Taiwan Using Data Envelopment Analysis

• Main Authors: Meng-Chi Tsai, 蔡孟其
• Other Authors: Shuan-Shi Lee
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/90290032387721921768

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 98 === Abstract The mobile manufacturers in Taiwan have the research and development (R&D) and production, making many enterprises profit and growth, from the outset professional (Original Equipment Manufacturer, OEM) service through a customer's technical exchanges and cooperation, which in turn extends to the development of own brands. This research wants to understand how a professional mobile phone manufacturer and mobile phone related manufacturers operating performance. We use the datagram to complex analysis (Data Envelopment Analysis, DEA) to measure the current eight mobile phone manufacturers. In order to avoid decisions unit is insufficient, identification through low, this study using the Window Analysis for four mobile phone manufacturers from 2005 to 2009, and to try achieving the annual management performance analysis. The research used four variables, the input items including: “fixed assets,” “operating costs,” “R&D expenses,” and “number of employees,” and the output is “operating income”. From the results, we learnt that mobile manufacturers in the performance of advantages and disadvantages. On behalf of finishing after the conclusion of the following analysis: 1. In this study, the best operating performance for mobile phone manufacturers is Foxconn. 2. HTC through their own brand and product innovation, which in turn get the advantages of a high level of market share. 3. Almost all the mobile phone manufacturers are subject to the influence of local, and the Inventec thought in the turmoil of the big security crisis. 4. Speaking of operating performance relatively low handset manufacturer, may propose the improvement operating performance more direction and the strategy. Key words: Mobile phone manufacturing, Own brand, Window analysis, Data envelopment analysis