觀光賭場表演節目現況研究─以澳門威尼斯人為例

• Main Author: 溫智皓
• Other Authors: 何康國
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/47131591657285676049

碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 98 === This research was made to figure out the relation between performances and gaming business by studying the performances in casino. The purposes of this research are: 1. To analyze the relation between performances consuming and gaming business in Macao. 2. To know the sorts of entertainment events in gaming business. 3. By knowing the planning strategy, evaluate the possibility of gaming business development in Taiwan. 4. To know the strategic purpose of casino’s providing performances. 5. By analyzing the factors that affects the planning strategy of the Venetian Macao, as a reference to performance marketing. This research collected information by doing semi-structural interviews. Interviewees included the vice-president of entertainment department, the director of community affairs, vice-manager of community affairs in the Venetian Macao, also the president of the Institute for the Study Commercial Gaming and the director of Memento and artists performing in the Venetian. According to the research findings, even though the performances did not make any actual growth of the revenue of casino, it increases the remote consumption. However, the percentage of the revenue of gaming is still high. In addition, as the middle-class has been growing up in China in recent years, the pattern of consuming is changing; casinos are more likely to invest the big shows. By turning the pattern of consuming to integrated consumption, makes Macau a great travelling spot, and develops the multi-purpose travelling business. It is a great way to develop the travelling business in Taiwan by adopting the model of the Venetian.