臺灣「觀光戲」劇場經營與管理之研究-以台北戲棚與臺灣戲曲學院碧湖劇場為例

• Main Author: 張露茜
• Other Authors: 何康國
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/18138142294836590713

碩士 === 國立臺灣師範大學 === 表演藝術研究所 === 98 === Tourists are plenty of ways to learn about the unfamiliar culture and environment, and this kind of " corporeal travel " of tourist mode of travel, there could not be replaced; and this kind of "experience", but also for the arts and cultures. "Arts and cultures" can be a nation which looking for a self-recognition, is the future economic activity in one of the key industries, like in the tourism industry in art and culture, gives the industry value, in many parts of the world can discover art and culture in the importance of the tourism industry. This study is intended for the Taipei's two major theatre-Taipei EYE and Bi-hu Theater, with its "Tourist Program" for discussion on all aspects of research. To see and questionnaires on theatre planning, logistics planning, marketing, and other related surveys, of such "Tourist Program" theatre of the management model, and how to meet the needs of the audience. According to the findings of the study, which is presently in Taipei, two key "Tourist Program" theatre, planning and management are to the tourists, the requirements of the prime consideration, subject to the limitations of operating costs, could not be fixed with mesh play, thus affecting coordination with related companies; recommended that the government support from theatre, as well as on hardware that defined period grant, can make this kind of " Tourist Program" theatre to continue as a going concern.