| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所 === 98 === Taiwan Image has become material of commercial marketing added‐value products while names such as Taiwan Quality Goods, Taiwan Culture and Taiwan Taste become the symbolic value added to these products and is widely received and acknowledge. Hence, it has become an important factor to the success of a design for creative cultural product whether or not a designer can find suitable product image, apply said image to product design and acquire acknowledgement of said design from consumers.
The research aims to discover possible design and developing pattern of daily appliance with the addition of Taiwan Image. Research methods include literature study on the following subjects: discovery of Taiwan Image, product image from consumer’s point of view and delivery of cultural image from designer’s standpoint; case analysis of tableware products using Taiwan Image to understanding how said products transform cultural image into product image and then apply such onto their theme image. According to the results of research methods mention above, a design and developing pattern for creative cultural product of beneficial results is established, a creative design is conducted using said pattern, and the design process is documented and evaluated.
The targets of design are brands of stylish domestic everyday products and design companies of creative products. Images applied to said design are not limited to any specific locality in Taiwan, but with a broader perspective to take into the product design all aspect of Taiwanese characteristics. Design conditions of this project include considerations in both design and commercial value, and before designers take the project into a black box of his or hers own exclusive designing skills, logical product design framework is given as well as association of sensible cultural images to provide abundant inspiration. Designers can then make use of the materials provided and produce creative product of simplistic beauty through knowledge acquired from complex analysis.
The research result is establishment of a systematic design pattern: 1) product image scheme, 2) product setting, 3) image design elements, and 4) design process. Selection of Taiwan Image is conducted during the process of establishing product image scheme via procedure of thematic image selection which includes various flexible settings such as category of theme, theme, material, symbolic vocabulary, suitability to brand positioning, market analysis, consumer analysis, and homogeneous product analysis. The design pattern is executed and creative design according to which is carried out resulting in a set of ceramic dining ware using images of Taiwanese rice culture. The form, image, function and texture of the end product are generated through the design pattern which helps focus various design elements, and therefore said pattern shall be considered feasible and effective.
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