A study on Content Analysis of sport management curriculum in Taiwan

• Main Authors: Cheng, Yi-Lun, 鄭宜倫
• Other Authors: Cheng, Chih-Fu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/64803498215600947723

碩士 === 國立臺灣師範大學 === 體育學系 === 98 === This study aimed to determine the current situation of sport management curriculum in college in Taiwan, and to discover the obstacles while implementing such curriculum. In the first phase, this study colledted data from 15 sport management undergraduate and 8 graduate departments as content analysis subjects through coding tables. In the second phase, 5 crucial curriculum-planning practitioners were picked by purposive sampling as in-depth interview subjects. The results were as followed: 1. The objectives of sport management departments were prone to be diverse in order to correspond with sport industry environment, the needs of markets and students, including “to cultivate sport management personnel”, as well as “to cultivate leisure management personnel”, “to cultivate health management personnel”, “to cultivate exercise instructor”. However, having too many objectives could not be well considered in every respect. 2. Most of the faculties have doctoral degree. The faculties of undergraduate departments emphasize in “Management and Leadership in Sport” and “Marketing in Sport” the most. The faculties of graduate departments emphasize in “Management and Leadership in Sport” and “Research in Sport” the most. Faculties in most departments are insufficient which may affect the planning of curriculum. Industry practitioners or other department faculties are recommended to invite to assist offering courses. 3. Sport management departments planned curriculum in two ways: “specialized tracks”, which students emphasize in specific areas, or “non-specialized tracks”, which courses were categorized for students to study. “Management and Leadership in Sport” course was included in the planning the most, and “Ethics in Sport Management” course was the least in all subjects. “Field Experience in Sport Management” course was critical, only one undergraduate program didn’t include in required course. “Thesis”, “Statistics” and “Research Methods” were required courses in all graduate programs. Having too many required courses could cause students’ lacking learning motivation. Based on the results above, it is suggested that the sport management departments should design the curriculum properly and implement exactly in order to offer high quality curriculum and cultivate professional sport management personnels to assist the development of sport industry.