A Study on the Factors of using Geographic Information System for Virtual Community －A Case Study of Tennisking Website

• Main Authors: Tsao,You-Wei, 曹友維
• Other Authors: Ke,Hao-Ren
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/71297879856156092003

碩士 === 國立臺灣師範大學 === 圖書資訊學研究所 === 98 === With the widespread of the Internet, virtual communities become very popular, and members of virtual communities interact more frequently. When the concept of virtual communities is discussed, the boundless feature of the Internet is often mentioned but the issue of locality is seldom considered. Therefore, this study constructed a geographic information system and combined it with a tennis virtual community to investigate its members’ acceptance level to the geographic information system. Besides, this study investigated the influence of characteristics of members, functionality usage characteristics of the tennis virtual community, interpersonal interaction and e-loyalty of the tennis community on the geographic information system. This study shows the feasibility of promoting members’ interaction by combining the geographic information system on tennis community websites. The research findings can be used as references for the establishment of tennis community websites in the future. This study mainly used methods of research and development and questionnaire survey and the scope was the largest tennis community website in Taiwan – TennisKing, and the subjects were its members. For the research and development method, this study utilized Google Maps as the basis to do development and combined TennisKing website with the geographic information system, and then constructed geographic icons and released and discussed them provided for the members to interact and use. Then this study conducted a questionnaire survey based on the technology acceptance model (TAM) to survey members’ characteristics, functionality usage characteristics, interpersonal interaction, e-loyalty, and the acceptance level to the geographic information system through the closed-ended questionnaire, and analyzed their current status and acceptance level. There were 577 interviewees, and the research questions were analyzed by descriptive analysis, cross analysis, Pearson product-moment correlation, T-test, one-way ANOVA and regression analysis.Based on the results, the findings were: 1. Members’ primary motive in participating in the TennisKing website mostly was to promote the tennis skill. 2. The functions of the website with heavy usage was ones with better interactive function; topic discussion was the best one. 3. The interaction quality was good; the interaction frequency needed improvement. 4. Real (non-virtual) activity needed improvement; the geographic information could provide assistance. 5. Visitors’ willingness of revisit was positive; their e-loyalty was high. 6. The more frequent the interpersonal interaction was, the higher their e-loyalty was. 7. The easier for members to cognize the system, the more they perceived it as useful. 8. The higher their e-loyalty was, the more they perceived it as a useful system. 9. The more useful and easier to use the system was, the more pleasant their using attitude was. 10. The better their using attitude was, the more they wanted to use it. Based on the above conclusions, this study proposed 3 suggestions: 1. To find out potential community members. 2. To strengthen member’s interaction. 3. To promote the activity of the community 4. To improve the ease to use and integration of the system operation.