The Influence of Enterprise and Sales Person Characteristics on Relational Trust and Customer Loyalty: A Comparison between Taiwan and China Life Insurance Markets
碩士 === 國立臺灣師範大學 === 國際事務與全球戰略研究所 === 98 === The goal of this research is to find out how the characteristics of the enterprise and sales person influence Relational Trust and Customer Loyalty in China and Taiwan. Hoping to answer that question, this research puts the insurance market in China and Ta...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31492128893942878758 |