| Summary: | 碩士 === 國立臺灣師範大學 === 美術學系 === 98 === The goal of this paper was divided into two topics; the first topic was the connotation of the drawing, describing the conception of fast-food consumption; then, the second topic was the analysis of the performance style of drawing and the arrangement of the many aspects of the ink painting with comic caricature. Finally, the two topics were able to be concluded by my own works.
In order to understand the economic and psychological factors of the form of the consumer society and the development of the consumer society in Taiwan, first I had to describe the background of the consumer society. Next I discussed the issues of fast food consumption to investigate how fast food, as a symbol of the western food culture, swept the world and spread quickly in Taiwan, because rice is the main food for the Taiwanese. Besides, the impact of globalization and localization, the prevailing of capitalism and the risk of human obesity caused by fast food were incidental to Taiwan society. Also I discussed how fast food consumption could touch the hearts of consumers and why fast food could become one part of the consumers’ life. With the view of the semiotics proposed by Ferdinand de Saussure, the symbolism proposed by Roland Barthes and the consumption symbol theory proposed by Jean Baudrillard, I studied the meaning of the symbols for fast food consumption. Last, I investigated how the consumer culture and art, the public consumption and comic caricature images combined together, and I would discuss the style of comic caricature in the next chapter.
Because the prevailing of popular culture and the introduction of a trend mixed with eastern and western thought, the comic caricature took root in the modern life. The authors could try many ways to make pictures via the character modeling, like the concept of the deformation of the late Ming Dynasty, the impact of the pop art and post-modern perspective and the injection of the Japanese Superflat. Therefore, the modern ink painting was led into cartoon style, and the ink painting with cartoon style has been developed.
I investigated the Chinese comic at first to understand the character of the traditional Chinese comic satirical humor and search for the source of the history. Then I discussed about the impact of the Japanese comic on Taiwanese and how the Japanese comic could touch the hearts of Taiwanese and change the comic system in Taiwan. Also I explored the prototypes of the traditional art works with cartoon style from the art history and respectively described the common point and bifurcation of the cartoon style from many aspects. Besides, I listed some artists to clarify the viewpoints and values of the comic caricature from the aspect of history. Finally, I talked about my own creative idea and form and described the cartoon style of my works borrowed from Uncle McDonald and KFC grandfather. Art is mirror of time and is created on the instant. Then the meaning of art is born. The artists try to show it.
Keywords:
Colored ink painting, ink painting, comic caricature, Superflat, fast food consumption, symbolic consumption.
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