The Establishment of Public Radio Broadcasting Service in Taiwan- A Case Study on TNT Radio Station

碩士 === 國立臺灣師範大學 === 美術學系在職進修碩士班 === 98 === Since the beginning of radio broadcasting era here in Taiwan in 1925 during the Japanese rule, broadcasting has always been used as a tool for official propaganda and the protection mechanism for the ruling party machine. This is especially so in the Chine...

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Bibliographic Details
Main Authors: Chang su-hua, 張素華
Other Authors: 楊樹煌
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/55368097945586646612
Description
Summary:碩士 === 國立臺灣師範大學 === 美術學系在職進修碩士班 === 98 === Since the beginning of radio broadcasting era here in Taiwan in 1925 during the Japanese rule, broadcasting has always been used as a tool for official propaganda and the protection mechanism for the ruling party machine. This is especially so in the Chinese KMT rule of Taiwan after World War Ⅱ. Nevertheless, social movements and street protests in the 1980s forced the abolishment of official martial law on broadcasting indirectly. Broadcasting from then on was not only used by the opposition partisans as an effective platform of opinion expression but was also seen by some broadcasters as a good opportunity to rejuvenate their career. There are 155 newly established broadcasting stations since the lifting of restriction on application of broadcasting license in 1993. In spite of some applicants submitting managing projects with the spirit of public broadcasting, most of them change their minds after acquiring the license, and instead went into commercial broadcasting or made the channels to become joint broadcasting operations. It is nothing special to have commercial broadcasting channels, but to a society with more than 200 broadcasting stations it is incredible to have only commercial or government-owned channels while without any public broadcasting stations. Up to now, “public” broadcasting here in Taiwan refers still specifically to those minority group-centered or government-owned only. This thesis focuses specifically on TNT radio - the once most famous private-owned broadcasting channel, as a case to explore the reasons why an unlicensed public channel transformed to a commercial one after it was accepted to the official application process. Is this the outcome of internecine struggle among social movement comrades, bad broadcasting environment, flawed regulations, vicious government policy or due to other factors? The author argues that it is the ideology of the ruling regime to assume broadcasting as the exclusive political asset of their own and to put it into the jungle rule of market mechanism as well as to set up multiple systematic traps which lead to the drain off of resources and finally the demise of TNT radio. It is also the fault of the ruling regime whose policies lead to the violent conflict of the peoples.