A Study of Site Selection and Locale Development of the International Conference (from 1999 to 2009) in Taiwan

• Main Author: 葉碧華
• Other Authors: 蔡文彩
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/97034011534698883307

博士 === 國立臺灣師範大學 === 地理學系 === 98 === The main purpose of the research is to discuss the relationship between the evaluation of international conference site selection and locale development. Delphi and AHP methods were utilized to establish site selection indicators and weight priority system. Also to understand the relationship between international conference site selection and locale development, international conference allocation model was used, whose data were collected from current international conference held in Taiwan. Second-hand data were provided by International Congress & Convention Association (ICCA) from 1999 to 2009, and the object of study is association type international conference held in Taiwan. The research shows that the major Taiwan international conference site selection indicator is “fundamental infrastructure”, and alternate plans will be “conference facilities”, “hospitality facilities”, “geographic environment”, “professional quality”, and “governmental support” in northern Taiwan; “conference cost” in central Taiwan; “Tourism resources”, “social security”, and “other expenses” in eastern Taiwan. Indicators for southern Taiwan are subordinate site selection region. The second finding in the research is that locale development for international conference is shifting from northern Taiwan to central and southern Taiwan. Thirdly, according to seasonal climate factors, southern Taiwan has competitive advantages among other locales. Locations of international conferences will highly depend on the nature and contents of them, and then most compatibility locale will be considered. Meanwhile, local basic infrastructure, such as International Tourists Hotels, will form cluster performance in the area. Last, the analysis of international conference site selection and locale development shows the first stage strategy is core development: site selection criterion is fundamental infrastructures. The second is core periphery diffusion: site selection criterions are fundamental infrastructures and locale conditions. The third is full scale diffusion: site selection criterion is overall evaluation. On the basis of the overall results, this study can provide reference for future international conference marketing and processing by government, educators, or PCO’s.