Purchase Intention and Perception toward Products Incorporating Black Humor
碩士 === 國立臺灣師範大學 === 工業教育學系 === 98 === In the current design of the products on the market, have humor, fun feel of the products, to arouse public sympathy and favor. Properties in humor,black humor is particularly impressed and particular. In this study, an example of black humor products, black...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96878765684415176868 |