A study of using Artificial Neural Network to establish the retention model in multiple-the case of the telemarketing of the Direct Marketing .
碩士 === 國立臺灣師範大學 === 科技應用與人力資源發展學系人力資源碩士在職進修專班 === 98 === In the globalize commerce environment that change fast and compete intensively, the enterprise is facing the brand new competition and challenging. The employers hope they can hire the excellent and suitable staff to promote the whole business...
Main Authors: | Mei-Hua Chen, 陳玫華 |
---|---|
Other Authors: | Chien Yu |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/98761393632107173035 |
Similar Items
Similar Items
-
Business Analytics in Telemarketing: Cost-Sensitive Analysis of Bank Campaigns Using Artificial Neural Networks
by: Nazeeh Ghatasheh, et al.
Published: (2020-04-01) -
Cause and Effect between Motivation and Retention Rate : A Case of Life Insurance Telemarketing in Taiwan
by: Hui-Chuan Chen, et al.
Published: (2013) -
Marketing ethics in telemarketing:The case of Taiwan’s life insurance industry
by: ching-ying chen, et al.
Published: (2011) -
A study examining the profiling and retention of telemarketing communicators with a view to increasing tenure in a medium sized UK based telemarketing agency
by: Sellick, Tim
Published: (2005) -
Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network
by: Jinmo Gu, et al.
Published: (2021-08-01)