A study of using Artificial Neural Network to establish the retention model in multiple-the case of the telemarketing of the Direct Marketing .

• Main Authors: Mei-Hua Chen, 陳玫華
• Other Authors: Chien Yu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/98761393632107173035

碩士 === 國立臺灣師範大學 === 科技應用與人力資源發展學系人力資源碩士在職進修專班 === 98 === In the globalize commerce environment that change fast and compete intensively, the enterprise is facing the brand new competition and challenging. The employers hope they can hire the excellent and suitable staff to promote the whole business value of the company. There are four territories in the human resource management, which are “Select, educate, hire, and hold”. Recruitment is the beginning of all the human resource management. How to create the right ways and the effective selecting tools to recruit is always emphasized in the topic of human resource management. Because it helps to assess and to develop the human resources. Chien Shih-Ping (2002) once commented that recruitment is the most important part in the effective human resource management for it helps the enterprise to gain the most important human capital. All the employers know that it would cost a lot once the organization distributed the human resource wrongly. The first step of human resource management is to “find the right men for the company”. “Retain”is another topic that the enterprises care about.It would be more practical to talk about “Retain” than talk about “Leave” to the enterprises. Every business is holding the unique enterprise culture, managing ideas, and employment system. Therefore, the factors that affect the staff’s retain are different from companies to companies. Whatsoever, to understand the key reasons of why the staff would stay is the only method to have the excellent employees stay. This research is expected to help the cased company to solve the human resource problem . The purpose of doing this research is to select the elements why the staff are staying and seek for the best value point to predict the staying effectively. After the results, the influential and the important factors of the employee’s staying in the cased company are the types of employee hiring, the ages, the condition of certifying, the behaviors, and the cognition. And the best value point is 0.797.