| Summary: | 碩士 === 國立臺南大學 === 文化與自然資源學系社會科教學碩士班 === 98 === This study aimed to explore the visitors characteristics of leisure farm, resort lifestyle and consumer behavior, research adopted questionnaire survey method,. Object for visiting Hsin-hua town, Tainan County Dakeng leisure farm tourists, recovered 389 valid questionnaires, data entry conducted using the SPSS statistical software distribution sub-number, percentage, mean, standard deviation, chi-square, independent sample t test , single-factor variations thereof data analysis, Scheffé post-hoc comparison analysis and for the results to be discussed, to make appropriate recommendations for the industry and the relevant units of reference. The results are as follows:
First, a visitor demographic variables indicated that female, 26 to 35 years old, unmarried, students, university graduate, living for the southern region and the average monthly income of ten thousand or less in more tourists.
Second, resort lifestyle in order to "escape as Life" and "family tourists," as many.
Third, tourism motivation to "relax", "increased the feelings of friends and family," the main; information obtained with "all over the emotional gathering" for multiple; selection evaluation criteria of "environmental health", "reasonable price", and" service quality "oriented; tourist satisfaction with" satisfactory "," normal "for many. Tourists wishes of re-visiting was high.
Fourth, visitors age, educational level, occupation, family status, personal monthly income and other demographic variables in the resort lifestyle, there are significant high scores.
Fifth, different vacation lifestyle clusters for the information obtained extent, the assessment criteria of leisure farms, travel companions, transport, the time spent of arriving at the farm, and each amount spent had significant high scores.
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