Evaluating the Structure and Performance of Collaborative Alliance across Industries based on Cooperative Games

• Main Authors: Shieh, Chian-Rou, 謝千柔
• Other Authors: Chu, Yee-Yeen
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/46765962467195392521

碩士 === 國立清華大學 === 工業工程與工程管理學系 === 98 === Companies are seeking the opportunities for collaborations across industries with complementary resources and technologies to gain resources and skills, share R&D cost, reduce uncertainty, and extend to new markets. Two processes occur in a collaborative alliance across industries: the process of value creation in which the participating enterprises cooperate to achieve common objectives; and the process of value appropriation in which partners compete to divide the anticipated benefits of the alliance. As such a collaborative alliance constitutes a cooperative game. This study focuses on the collaborative alliance across artistic crafts and digital technology applications. Based on the views from cooperative game theory, this study analyzes the resources and constraints of the partners, the pros and the cons of collaboration, and discusses the key factors affecting the performance, such as partner’s satisfaction and accomplishment of objectives. Through the case studies, this research ientifies different motives and goals of the alliance affecting the structure of alliance formulated in contractual agreements or equity agreements. Two main determinants for long term collaboration are: long term iterative game and reciprocity, and rewards and punishments. In the cooperative process, there are five variables which affect performance of alliance: complementary resources, strategic importance, protection of partners’contribution, degree of dependence, and the ease in verifying partners’performance. Similarity in organizational cultures also affects performance in equity agreements collaboration.