Rock music animation video research and creation byQuantitative support－ Hard Rock oriented －

• Main Authors: Yeh Chi Yun, 葉娸筠
• Other Authors: 柯凱仁
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/90527614838714299350

碩士 === 國立臺中教育大學 === 數位內容科技學系碩士班 === 98 === Abstract Music in this generation expresses itself not only in hearing but also in visualization. With the popularization of TV and MTV, we are able to watch a song’s music video performance on TV, which has become an important part of editing a song. The patterns of a song’s performance have become more diverse as well. In addition to filming the artist live in the song, its producer also uses animation to extend the possibility of articulating the song’s visual effects, which helps convey the core ideas of the Rock’n Roll music, as in the example of Gorillaz, a rock’n roll band. The success of a song’s MV expands the effectiveness of its publicity and also may lead the song to the music legacy. Therefore, it has become a major issue of how to produce a song with its perfect-matching music video in terms of band performance and its management in the music enterprise. It seems that, as a main subject, it is the right track for young music bands to follow, and for the animation artists, they will have the ambition to devote themselves to this field and it is worth trying and putting their efforts to creativity. This study focuses on exploring the quantitative analysis by MDS to support the production of animation video for rock music, and the results of analysis will be my MV references to do the pre-operating work with art, characters, locations and the other related designs. My research has concentrated on interpreting the MV sample from its visual angles, and put those results of analyzing its designs as well as the evaluation into guiding more sentient creativity; also the design formed by the MV visual effects is a subject matter, and the methods of the visual designs and preference cognition in images provided by the testees of the questionnaire are added to my research. (The screen interpretation comes from the perspective of the style. The IV scientific method leads to the sensual creation. The visual design techniques and imagery explore the optimal screen of Rock-style music video.) The paper is divided into: 1: Introduction 2: Literature review 3: Research methods 4: Results of the study 5: Design operations and results 6: Conclusion and advice. I sincerely hope that through the quantitative analysis of the observing the designs, it will support the creativity and avoids being excessively subjective for listeners unable to interpret the song itself, which may cause embarrassments. We are looking forward to the final of this study being given as a reference relevant to creative design and academic research.