Relationship between Corporate Social Responsibility and Brand Equity-Consideration of Moderating Effect from Country of Origin and Consumer Involvement
碩士 === 國立臺北商業技術學院 === 國際商務系碩士班 === 98 === As the change of generations and social values change, consumers not only paid attention to their self interests, but also care about how the enterprises feedback to the society. The purpose of this study is to focuses consumers' perspective for exp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40661194078936643813 |