The Effect of eWOM,Brand Awareness and Source Credibility to Purchase Intenetion for Digital Goods
碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === In recent years, the comments by consumer written has attracted a lot of attention on the Internet. The comments is called Electronic Word-of Mouth(eWOM)might have an impact on consumers'purchase behavior. The eWOM is easier to communicate and distribute f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87735810267482164434 |